The People Have Spoken: Cracker Barrel Caves
"Cracker Barrel management is cracking. Today they've removed the LGBTQ Pride page off of the Cracker Barrel website. ... The backlash against them for going woke has them in a panic." -Robby Starbuck via X
[PJMedia.com] Cracker Barrel announced on Tuesday evening that it's giving up its rebranding plan—or, at least, doing away with its new generic logo and bringing back its "Old Timer." (Image: iStock-tirc83)
In a statement posted on X, the restaurant chain said:
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain.
At Cracker Barrel, it's always been—and always will be—about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.
It also looks like the company scrubbed its X account and removed the LGBTetc. page from its website. (Screengrab image: via X-Robby Starbuck)
By now, we all know the story, so I won't rehash every detail, but the company announced on August 18 that it was making some changes to position the "iconic American brand for the future." What followed was eight days of outrage from customers and $100 million in market value losses. Even Donald Trump got involved today with a post about the restaurant on Truth Social.
Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before. They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the 'HOTTEST' Country anywhere in the World. One year ago, it was 'DEAD.' Good luck!
While the media has tried to paint this as a left vs. right thing, I've personally witnessed outrage from people on both sides of the aisle. Our own Robert Spencer pointed out today that it's a symbol of something bigger that's happening in our country right now.
The Cracker Barrel rebranding is tantamount to joining the chorus of voices that have been telling America-loving patriots for decades now that their country is bad, and that they are bad for loving their country, and that the least they could do is be muted about their patriotism and national pride. Trump, who has brought unabashed national pride back into the mainstream, knows this all too well, and so is exhorting Cracker Barrel to reverse itself... Subscribe for free to Breaking Christian News here
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