The non-profit group Consumer's Research ran a video announcement regarding the leaked memo and posted the State Farm corporate email, which stated that the company was "partnering with the GenderCool Project to ... help bring clarity and understanding to the national conversation about being transgender, inclusive and non-binary..." and that they were looking for six agents in Florida to help promote the project by donating the "3-book bundle to their local teacher, community center or library of their choice." 

However, once word got out, the backlash was swift, according to a Washington Examiner report, and State Farm quickly issued a statement that they were no longer supporting the GenderCool Project:

"State Farm's support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries," the company said in a statement to the Washington Examiner late Monday. "This program that included books about gender identity was intended to promote inclusivity. Conversations about gender and identity should happen at home with parents. We don't support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations."

"We no longer support the program allowing for distribution of books in schools," the statement continues. "We will continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion. We recognize and value the diversity of all people, and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace." Subscribe for free to Breaking Christian News here

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