"He Gets Us" will reach people via TV, radio, digital ads, billboards and experiential platforms. With a $100 million budget, it's expected to start conversations among a wide array of people.

"Our focus is getting Jesus into the places where people are consuming a lot of media right now," said Jason Vanderground, president of the marketing firm Haven, and one of the creators of the campaign.

"He Gets Us" follows nationwide research last year showing many adults in the US aren't sure what they believe and that many have negative views of Christianity.

Haven founder Bill McKendry says the campaign is targeting that audience. "'He Gets Us' is disrupting misconceptions by pointing out how Jesus identified with the marginalized, how He didn't favor the powerful, how He often offended the religious by associating with social outcasts," he said... Subscribe for free to Breaking Christian News here

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