Provocative and suggestive photos of same-sex couples closely sharing a Coke, along with rainbow-themed advertising stating, "Love is love" and containing slogans such as "Zero Sugar, Zero Prejudice," were displayed in Coca-Cola ads beginning earlier this month in train stations and at bus stops in Budapest.

The ad campaign coincided with the week-long Sziget music festival, held each year in early August in northern Budapest and expected to draw more than half a million people.

A petition established August 2 by CitizenGO Hungary went viral, according to the petition platform's associated online family advocacy site HazteOir, and had more than 41,000 signatures by press time. It came amid varied individual calls to boycott Coke for the ads.

The partial win came in the form of Coke replacing the posters containing same-sex couples with the LGBT-affirming "Love is love" campaign, the report said.

This was a "semi-victory," said Eszter Zaymus, CitizenGO campaign director for Hungary... Subscribe for free to Breaking Christian News here

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